Week of October 14, 2025

⏱ The 60-Second Take

  • Zoning shocker: A proposed 87-lot single-family subdivision on Moon Road (R-100 → R-60) was DENIED at Planning Commission.¹

  • Big multifamily signal: A 306-unit apartment proposal on Satellite Blvd (O-I → MRR) was APPROVED (with conditions) at Planning Commission.¹

  • Supply signal: Gwinnett’s median days on market is ~55.5, with ~3,329 active listings (monthly snapshot) — signals point to more negotiating room than the spring frenzy.²³

  • One date to know: Next Planning Commission meeting is Nov 5, 2025.⁴

Why it matters: The data suggests Gwinnett is entering a classic fall pattern: higher listing competition + longer decision cycles, but still selective intensity around well-located multifamily and corridor nodes.²³ When a sizable subdivision gets denied while apartments near an employment corridor get approved, it’s a subtle but real signal about what’s getting traction — and where.¹ For agents, it shifts the “where will new inventory land?” conversation. For investors, it’s a reminder that entitlement outcomes can flip expectations fast.

🟦 NORTH GWINNETT

Suwanee • Buford • Sugar Hill • Duluth • Peachtree Corners

📸 Market Pulse Snapshot (Oct 2025 monthly reading)

  • Median Listing (County): $450,000 (-0.55% YoY)

  • DOM: 55.5

  • Active: 3,329²³

  • North adjustment (≈ +18%): ~$531,000 (Suwanee/Peachtree Corners premium model)²

🚦 Market Signal

Signals point to “selective leverage”: buyers gain negotiation power overall, but well-positioned product near jobs + corridors still attracts approvals and attention.¹²³

1️⃣ Satellite Blvd 306-Unit Apartments Gets a “Yes”

What: 306 apartments (O-I → MRR) approved with conditions at Planning Commission.¹
Where: 1855 Satellite Boulevard (District 1 / Carden).¹
Stage: Approved (with conditions) at Planning Commission.¹
Why it matters: This is a strong indicator the county is still receptive to density in established corridor locations — which can support nearby retail pull and rent comps over time.¹
Next: Goes to Board of Commissioners public hearing cycle for final action.¹

Source: Planning Commission Minutes (Oct 7, 2025).¹

2️⃣ Buford: 300-Apartment Proposal Near Mall of Georgia (Market Attention)

What: Proposed ~300 apartments in Buford (“Autry at Tulip Grove”).⁵
Where: Buford area near Mall of Georgia (reported project location).⁵
Stage: Proposed / reported (not a Gwinnett County hearing action in this source).⁵
Why it matters: Signals point to continued rental demand around the I-85 / retail gravity node — watch entitlement and timing; absorption can ripple into nearby single-family demand.⁵
Next: Track for formal rezoning/entitlement milestones (city/county depending on jurisdiction).⁵

Source: Atlanta Agent Magazine (Oct 7, 2025).⁵

3️⃣ Corridor / Permitting Watch: Peachtree Corners Tech Park Momentum

What: County permit activity shows continued commercial redevelopment movement tied to Peachtree Corners nodes (Innovation Drive / Tech Park area appears in late-Sept permit issuances).⁶
Stage: Permit issued (development activity snapshot).⁶
Timeline: Issued late September 2025 (permit log period).⁶
Why it matters: Commercial permit movement is often an early tell for where rooftops and services will follow — especially when paired with multifamily approvals nearby.¹⁶

Source: Gwinnett County Development Permits log (Sep 22–26, 2025).⁶

⚡ What This Means

For Agents: Price the listing like it has competition — DOM in the mid-50s rewards clean prep + sharp positioning.²³
For Investors: Signals point to corridor density staying alive — the entitlement wins are clustering where infrastructure and job access already exist.¹⁶

🟩 SOUTH GWINNETT

Snellville • Loganville • Grayson • Lawrenceville • Lilburn • Norcross

📸 Market Pulse Snapshot (Oct 2025 monthly reading)

  • Median Listing (County): $450,000 (-0.55% YoY)

  • DOM: 55.5

  • Active: 3,329²³

  • South adjustment (≈ −7%): ~$418,500 (entry-point model)²

🚦 Market Signal

The data suggests buyers can negotiate more often, but “story + certainty” listings will still win (condition, pricing, and concessions strategy matter more when inventory is this visible).²³

1️⃣ Moon Road 87-Lot Subdivision Gets DENIED

What: 87-home single-family subdivision (R-100 → R-60) DENIED at Planning Commission.¹
Where: 2725 & 2700 block of Moon Road (District 3 / Watkins).¹
Stage: Denied at Planning Commission.¹
Why it matters: This is a real supply signal — denial of a sizable lot count can constrain future resale competition in that pocket, and it’s a reminder that conditions, compatibility, and politics matter.¹
Next: Watch for revision, resubmittal, or appeal pathway (if pursued).¹

Source: Planning Commission Minutes (Oct 7, 2025).¹

2️⃣ Grayson New Hope Rd Plant Nursery Approved

What: Plant nursery rezoning (R-100 → RA-200) approved with conditions
Where: 689 Grayson New Hope Road (District 3 / Watkins).¹
Stage: Approved (with conditions) at Planning Commission.¹
Why it matters: Low-intensity approvals can stabilize adjacency expectations and reduce “surprise use” risk compared to higher-density outcomes.¹
Next: Moves into the BOC hearing track.¹

Source: Planning Commission Minutes (Oct 7, 2025).¹

3️⃣ Norcross/Jimmy Carter Blvd: Permit Activity at a Retail Node

What: Development permit log shows activity at 6875 Jimmy Carter Blvd (RACETRAC).⁷
Stage: Issued/approved permit activity (development log snapshot).⁷
Timeline: Logged during Oct 6–10, 2025 issuance window.⁷
Why it matters: Convenience/retail node reinvestment is a small but useful tell — it supports traffic counts and can tighten “daily needs” appeal for nearby housing.⁷

Source: Gwinnett County Development Permits log (Oct 6–10, 2025).⁷

⚡ What This Means

For Agents: Expect more “why is it still on the market?” conversations — DOM around ~55 days changes buyer psychology fast.³
For Investors: Signals point to selective entitlement risk on subdivisions — underwrite land plays with more buffer and more scenarios.¹²³

📅 Next Dates to Watch

  • Planning Commission — Nov 5, 2025 (7:00 PM)

  • BOC Public Hearing — Oct 28, 2025 (7:00 PM)

📚 Sources

  1. Gwinnett County Planning Commission — Meeting Minutes (Oct 7, 2025).

  2. FRED / Realtor.comGwinnett County Median Listing Price (Oct 2025). (Gwinnett County)

  3. FRED / Realtor.comGwinnett County Median Days on Market & Active Listings (Oct 2025).

  4. Gwinnett County Planning Commission — Public Meetings listing (shows Nov 5, 2025 meeting date). (Gwinnett County)

  5. Atlanta Agent Magazine — “Autry at Tulip Grove” Buford apartment proposal (Oct 7, 2025). (Atlanta Agent Magazine)

  6. Gwinnett County Planning & Development — Development Permits log (Sep 22–26, 2025). (Gwinnett County)

  7. Gwinnett County Planning & Development — Development Permits log (Oct 6–10, 2025). (Gwinnett County)

  8. Gwinnett County BOC — Oct 28, 2025 Public Hearing meeting page/video (date confirmation). (Gwinnett County

This is a commercial solicitation and a newsletter intended for informational and marketing purposes. Gwinnett County Briefing is a media entity and is not a licensed real estate brokerage, nor does it provide legal, financial, or real estate brokerage services.
No Professional Advice: All market data, zoning updates, and "investor insights" are provided for educational purposes only. No information in this newsletter should be construed as investment, legal, or financial advice. 
Accuracy: While we strive for accuracy, information is pulled from public sources and is deemed reliable but not guaranteed. Readers are encouraged to verify all zoning and market data with official Gwinnett County records.
Fair Housing: We support and adhere to the Fair Housing Act and its protections against discrimination.

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